Home » The 10 Best New Perfumes and Fragrances of 2023

The 10 Best New Perfumes and Fragrances of 2023

Discover the magic of fragrance with our inaugural awards, celebrating the most exquisite perfumes and scents of the year.


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Fragrances have always been a way of expressing oneself and finding a signature scent that resonates with one’s personality. However, life is all about exploring and experimenting, especially regarding fragrances. At Jenna Vila, we believe in creating a fragrance wardrobe with the best perfumes and colognes for various occasions. Beauty enthusiasts always rave about the top date-night scents, natural fragrances, and more. This year, we tested hundreds of new fragrances before our first Jenna Vila Fragrance Awards for 2023. The list we have curated represents the best of the best in every category, from fruity florals to musk gourmands and updated classics like Chanel’s Gabrielle and a new version of Dior’s J’adore. Continue reading to discover the most noteworthy scent picks of the year, as our expert beauty editors recommended.

Discover the latest fragrances of 2023 curated by our editors. Shop now to find your new favorite fragrance.

FLORAL + FRUIT

Chanel Gabrielle Chanel

“Gabrielle Chanel’s Essence is a sunny and voluptuous floral concentrate composed of jasmine, ylang-ylang, orange blossom, and Grasse tuberose. It is a tribute to Coco Chanel, a free and passionate woman who changed the rules. Gabrielle Chanel’s Essence should be worn with pride and intensity. Use the vaporizer bottle for simple and generous gestures. A bath and body ritual can help to prolong the scent.”—JV.

FLORAL + LAVENDER + CITRUS

YSL Libre le Parfum

“Yves Saint Laurent’s latest fragrance, LIBRE, is designed for the confident and charismatic woman who cherishes her freedom. This warm and spicy scent features a saffron accord from the YSL Ourika Community Gardens in Morocco, combined with a floral lavender twist, and is available in three variations: LIBRE LE PARFUM, EAU DE PARFUM, and FRAGRANCE. With notes of orange blossom, diva lavender heart, and saffron accord, this fragrance is a must-try for floral scent enthusiasts. The edgy bottle design is just as captivating as the fragrance within.”—JV.

WHITE FLORAL

Dior J’adore l’Or

“The captivating essence of J’adore l’Or is a perfume concentrate crafted by Francis Kurkdjian, Creative Director of Dior Fragrances. This luxurious fragrance features a beautifully amplified blend of orange blossom, jasmine grandiflorum, and rose centifolia, resulting in a powerful and sensual perfume essence that is both broad and voluptuous.”—JV.

WHITE FLORAL

Prada Paradoxe Intense Eau De Parfum

“Immerse yourself in Paradoxe Intense, a fragrance that embodies its ingredients’ unique and intense contrasts. Crafted by Master Perfumers Givaudan Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu, this floral ambery fragrance with a woody inflection is a testament to the power of nature. With top notes of Bergamot essence, Neroli buds, and Pear accord, heart notes of Neroli essence, Jasmine super infusion, and Moss Accord, and base notes of Amber accord, Vanilla infusion, and White musk accord, every spritz of Paradoxe Intense is a journey through the senses.”—JV.

WOODY + CITRUS

Ralph Lauren Polo Blue Parfum

“The new Polo Blue Parfum is a fragrance blends iconic aquatic freshness with a rich sensuality. The scent features Upcycled Oakwood derived from French cognac barrels, combined with Mandarin and Vetiver, creating a smooth yet smoky effect. The result is a seductive scent in a refillable bottle with a modern design, making it a perfect addition to your collection.”—JV.

FRUIT + WOOD + GREEN

Hermès Terre d’Hermès

“The perfect fusion of warmth, density, softness, and sparkle in this fragrance. Terre d’Hermès tells the story of the humble and harmonious dialogue between man and earth, reminding us of our origins and creative power. It is a scent that connects us to nature and inspires us to embrace our relationship with the elements.”—JV.

FLORAL + MUSK

Gucci The Alchemist’s Garden

“Tears from the Moon fragrance captures the free and joyful spirit of the dragonfly. It is a product of collaboration between Maison and Master Perfumer Alberto Morillas. Crafted around a bouquet of White Peonies soaked in dew, it is accompanied by the fresh and wild scent of Lily of the Valley and the radiant Stephanotis. This elegant spring composition is a true inspiration.”—JV.

WOODY AMBER

Jean Paul Gaultier Le Beau Le Parfum

“The allure of this fragrance lies in the perfect blend of ambergris, ginger, and pineapple, which enhances the masculine essence of sandalwood and tonka bean. Extracted from the Garden of Gaultier, this intense eau de parfum exudes a woody amber aroma that awakens a single, captivating desire.”—JV.

FLORAL + MUSK

Hermès Tutti Twilly d’Hermès

“Christine Nagel’s Tutti Twilly d’Hermès Eau de Parfum is a tribute to the free spirit and diversity of Hermès girls. The fragrance, a blend of sweet ginger flower, delicate lychee, and enveloping musk, creates a floral and fruity character. Inspired by Hermès silk craft, the Twilly d’Hermès fragrance family celebrates individuality with the cheerful twilly ribbon, offering a warm and sensual olfactory experience. Primary materials include ginger flower, lychee, and musk.”—JV.

FLORAL + CITRUS

Christian Louboutin Loubimar Eau de Parfum Légère

“Caroline Dumur has created a fragrance that captures the essence of the ocean and draws inspiration from the beautiful love story between Christian Louboutin and Portugal. This fragrance comprises three olfactive notes – lemon, tuberose, and a salty accord – and belongs to the citrus floral olfactive family. With its 90ml Eau de Parfum Légère and rose gold cap inspired by the bottom of the sea, where Christian Louboutin has anchored his famous stilettos, it is truly a scent that will transport you to the coastline and fill your senses with wonder.”—JV.

What exciting fragrance trends have emerged this year?


This year’s fragrance trends celebrate nature’s beauty and diversity with various floral, fruit, and woody scents. From Chanel Gabrielle Chanel to YSL Libre Le Parfum, these fragrances are a tribute to the spirit of freedom and individuality. Dior J’adore L’Or and Prada Paradoxe Intense Eau de Parfum use white floral notes to create a sense of elegance and sophistication. Ralph Lauren’s Polo Blue Parfum and Gucci’s The Alchemist’s Garden are perfect for those who love the combination of woody and citrus notes with musk and floral scents. Finally, Hermes Tutti Twilly d’Hermes and Christian Louboutin Loubimar Eau de Parfum Légère are inspired by nature and evoke a sense of joy and adventure. Whatever your style and preference, there is a fragrance out there that will bring out the best in you.

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Jenna Vila

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1 Comment

  1. November 10, 2024 / 11:38 pm

    Great line up. We will be linking to this great article on our site. Keep up the good writing.

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